We often receive requests like "I want a site that is visible and easily found by search engines" or at the same time "I want a site that brings me contacts" ..
Each client has different needs and objectives, so, here are some tips on how to develop your communication on line:
1) Don't praise yourself on your site: Prospective customers are looking for content
2) Avoid using sound effects and fireworks (Flash): today the "show" is dynamism and usability
3)  SHARE: involving and not speaking from a pulpit, and often suggestions and or criticisms are in your own interest and help you to grow.
4) Create a Reputation: remember that it is the magic word in Web 2.0 and will be even more so with the imminent arrival of Web 3.0
5) Use Social Networking but with a strategy: often marketing directors or managers in general delegate this vital channel to interns or trainees leaving them open to condemnation.
6) Be inquisitive: Every day new channels emerge that may be necessary for your communication
7) Attention and interest is shifting online: keep an eye on the budget destined to "advertising" on printed paper.
8) Be expert advisers and create a Social Network (which doesn’t means using the SN)
9) Diversify: there are hundreds of discussion groups and just as many Social Networks, providing even more chances of Advertising
10) Be flexible: What is needed today may be obsolete tomorrow