Problems associated with the absence of centralized content management
If there is no structured and organized system to manage content for use in communication projects multichannel destined (web, print, presentations), anomalies or inefficiencies may arise:- duplication of work, with consequent difficulties in finding the requested version;
- loss of time in the rewriting of files for new projects;
- duplication or loss of files due to the absence of a uniform naming convention;
- heightened risk of poor quality of the published data;
- creative and executive time given to activities not strictly connected to primary professional activities;
- difficulties and risks associated with sending and exchanging files -- often “heavy” files -- among departments;
- the lack of movement control of the production data.
4-Flying solution: 4-Dam
4-Dam is a Digital Asset Management system based on standard hardware and software technologies, created to optimize the management of cataloguing, archiving and research of a vast range of assets, used or capable of being used in all web and print publication processes at the base of a communications company’s most important projects.4-Dam advantages
Besides the direct advantage of the elimination of the problems described above, 4-Dam offers many other advantages, such as:- secure access by authorized users,
- 24/7 access, exclusively through a standard web browser,
- personalization of interface and some functionalities,
- integration with other systems of e-commerce and CMS,
- editing functionalities and transformation of assets,
- automation for prepress workflow,
- functionalities for cross-media publishing support,
- functionalities for support of creative and editorial workflows for print and web.

