Problems associated with the absence of centralized content management
Without a system dedicated to optimal product management, serious production inefficiencies may develop, such as:- wasting time and resources to match product data with the associated images between the marketing or commercial office and the production department over the entire flow of production.
- quality and security of published data.
4-Flying solution: 4-Product
The 4-Product system dynamically manages production information as the components of a logical entity containing all necessary product data (name, description, specifications, price...) to be distributed through various media, all images, and any possible associated company logo. It contains a module allowing approval of product data (filtered from the client’s information system) for publication, associating them automatically with the images acquired and approved for that specific product.4-Product advantages
- automatic creation of product placeholders while waiting for associated product images;
- automatic association between product data and associated images;
- the preservation of a one-way connection between product data approved in the system and those
- exported into the layout through the automatic page generation process;
- the complete automation of product data and image update operations;
- the display of all the elements of the product in a unique profile;
- the ability to edit "media-independent" content (destined for the web, a flyer, or a catalog, a list...) or more versions of the same product in different languages.
