Premedia

The evolution of prepress technologies in the last few years has brought to maturity some new, value-added services and solutions that have transformed the market. The term "Premedia" represents a revolution, extending to the work modalities of all the players involved in the production process, the management of these processes, and also to the way in which the client perceives the role of the service provider, among others involved in prepress. The competencies and experience consolidated in the sphere of innovative services have prompted the provider of prepress to develop a kind of know-how geared towards automation of processes. Thus, prepress is merged into a new way of managing and working with data, and premedia is the term which describes this management of process and correlated services. The integration of the most advanced production technologies with the technology of the web and management and design systems constantly reduces the distance between the production processes and the management processes. Many companies that had the foresight to correctly interpretate this tendency of the market integrated these innovative solutions into their own companies and have succeeded in consolidating their positions against the competition, while seeing a reduction in costs and time in their production cycles and maintaining the quality of their final product.

A Centralized handling of the contents (PIM publishing management system) is a strategic need that makes easier to reduce the distance between production processes and processess of production management, shortens the “time to market” and ensures greater efficiency in costs management.