For the production of multi-channel pubblications, from planning to automatic content management.

Solution for Automatic Publications

4WAYDIRECT is an online tool that governs and plans the publications, in tune with the retailers promotional activities.
It eases the dialogue between Buying, Marketing and Graphics departments. It offers operational automations, as well as process optimisation and it provides constant supervision of the activities.

It is based on a single marketing database ( DAM/ PIM), as a source to feed all multi-channel publications.
The solution allows the autolayout of complex content, such as tables and images, to create technical catalogues and other publications for companies that have a great deal of products and information to show and promote.

BENEFITS

Pianificazione
shared scheduling of publications

“Materiali”
identification of materials, time and budget

“DAM/PIM”
creation of a DAM/PIM enriched with all the marketing information

“Tavolo
online working tool that optimises the workflow

Gestione diretta dei contenuti
direct management of content from graphic layout to publication

“Riduzione
minimisation of errors

“Efficienza”
greater efficiency in the activity related to the single promotional action

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