The latest trend in the market is the smart dimension of the pack: every single packaging will be increasingly connected to both commercial and informational content.
With 4PACK you can follow up with the complete creation of the packaging artwork: from the concept to the validation of the final pack. Producers, private labels, agencies, graphic designers and printers collaborate in a single working area to create, edit, validate and download the final layout, saving time and cost globally.
Thanks to a most effective communication with internal and external actors, the time of the entire process, from the creative briefing to the final print, is greatly reduced. With 4PACK you share comments, notes and digital corrections in a faster and more intuitive way and you keep track of all phases. The homogeneity and correctness of the data helps the collaboration between all the company's branches, partners and external suppliers. The risk of incorrect packs is reduced because the entire workflow is follows steps and approvals properly set.
With 4PACK the intellectual property of the packaging layout is ensured: labels and artworks are stored on a single platform. In addition, relying on the availability of digital packaging data, it facilitates marketing with content distribution over web and e-commerce platforms.
Cristian Modolo, CMO of VICENZI Spa