How to offer more information with the digital label

On the part of consumers there is an increasing interest in the food we are consuming, even more so in the food of our animal friends.

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The trend to pursue a healthier and more sustainable lifestyle has been the catalyst for the rise of veganism, particularly in the UK. This has also contributed to the desire to buy organic, local and responsibly sourced products. The growing desire to know exactly what we are consuming has demonstrated the importance of accurate data on the packaging to communicate to consumers all the knowledge they need to guide their purchasing decisions.

The importance of accurate data on the packaging to communicate to consumers all the knowledge they need to guide their purchasing decisions.

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