Why you need to invest in Digital Asset Management

DAM allows you to organise your digital archive and use it more efficiently throughout its lifecycle.

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The adoption of Digital Asset Management is an increasingly necessary choice, even more so now, in the midst of digital transformation. It allows digital assets to be stored, indexed and distributed, where assets are defined as images, video, audio, documents.

There are inexpensive Digital Asset Managers that allow limited operations, but they are almost always a customised project, tailored to the company, possibly capable of interacting with the catalogue and price list production system, and therefore capable of replacing images or product sheets automatically.

A true Digital Asset Management is not a closed system but a solution capable of dialoguing and expanding, growing together with the company.

Read the full article on why you need to invest in Digital Asset Management.